Recently, supermarkets have increasingly become a kind of museum of design to me. Thousands of pieces created by designers and artists among whom luckily, and with pride, I can be found. Consumer products that reach the homes of millions of people around the world.

I am a graduate of Graphic Design from Universidad Autonoma Metropolitana and have over fifteen years of experience in branding, packaging design and 360 communication strategies. I design and direct projects for domestic and global brands such as Tide, Ariel, Sabritas, Danone, Nestle, Coca Cola, Quaker, Bayer, Nickelodeon and many more. I work with the brand managers directly and their agencies, like Landor, Emblem, Tailor, Starbrands and Ciberfilms.

Besides having a passion for details and excellence in execution, I also specialize in leadership, management and mentoring of teams, budgets and suppliers. I maintain close relationships with clients, making a commitment to develop briefs and skills that translate the specific needs of each brand while adopting their language, vocabulary, culture and values.

I love telling stories, especially through imagery. I am an active participant in urban art movements like the Cow Parade and Gritos, and have recently graduated from a Post-Graduate degree in Film Direction at AMCI. I have also created many editorial illustrations for Santillana, Richmond, Editorial Televisa and INEA, for which I have been awarded a Quorum Award multiple times.